These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate websites.
The following SEO tactics are considered as black hat and should not be exercised at all if You Would like to stay above board together with Google and other search engines:
- Content Structure
- Doorway Pages
- Hidden Text or Links
- Keyword Stuffing
- Sneaky Redirects
- Duplicate Content
- Spam Opinions
Let’s look into some in detail: –
Keyword stuffing is an old technique that had its period of glory. It was exceptionally popular until the 2000s before Google started discovering that content with a great keyword density is not pertinent to the customer.
Repeatedly with a keyword in a guide or a small bit of text is similar to giving a definition of a word using the exact same word over and over again. It is not natural and healthy, nor exceptional. In a Digital Marketing company, you are going to learn there is a strictly No, No! To stuff keywords since they don’t want their clients to get penalized for them.
Spam comments are intended to create free backlinks. Links gained in this way are 100% ‘no follow’ and move no SEO juice, which makes this technique a real waste of time.
Nonetheless, It’s currently one of the hottest black hat practices
If your site is available for commenting without anyone to restrain their calibre, sooner or later you are going to get spam comments which can leave a negative opinion on the consumers and reduce the quality of the user experience
The copied article is a sort of content that appears on more than one website. In addition, it may be content stolen from different places (URLs). It is only giving a tough time to search engines to select from all the duplicate content, and Google is showing that the initial content in SERPs. That since it can’t show replicate content it is not pertinent to the consumer. Employing this technique may hamper your position at a blink of an eye. Other than that, you could put your website at elevated risk of being penalized by Google Panda.
It is a technique in which the content presented to the Search Engine spiders are different from what is presented to the visitor. The goal is to boost the website’s ranking for certain keywords.
Black Hat SEO tactics can get your website banned from Google and other search engines. Though there might be some short-term success through increased visitors to your website, Google penalties are becoming increasingly more sophisticated and may have a disastrous impact your traffic and rankings.
Know more about Search Engine Optimization, what are the career scopes in SEO and more. The entire game of SEO is Part of digital marketing and you’ll find a lot of new strategies and approaches on how to do digital marketing.